Digital Optimisation Lead

Job title: Digital Optimisation Lead
Reports to: Web Development & Optimisation Manager
Job family: Marketing
Location: Chester, Bristol, London (remote working initially)
Hours of work: Monday - Friday 09:00 - 17.30

Job Description

An exciting opportunity arisen to join our growing marketing team.

We’re looking for a highly motivated and analytical professional to own, develop and execute successful SEO and website performance strategies for our brands, in order to improve page ranking, grow organic traffic volume and increase conversion rate.

The successful candidate will have a comprehensive and up-to-date understanding of SEO techniques, with a proven track record of putting them into practice to deliver excellent results. They will thrive on data to truly understand user behaviour and turn this insight into recommendations that will improve experience. A skilled communicator with the ability to influence and collaborate across multi-disciplined teams, they will be constantly looking to develop their core skills and keeping on top of trends and best practice.


  • Lead and implement SEO strategy across the group
  • Define minimum standards and best practices, ensuring these are consistently adhered to across all group websites
  • Own and develop digital analytics capabilities, producing and sharing actionable data and reporting
  • Conduct ongoing keyword research and discovery, reviewing the competitive landscape and latest trends to identify opportunities
  • Regularly audit and crawl group websites to identify issues
  • Implement on-page SEO improvements
  • Generate and analyse data to optimise the content plan
  • Develop and implement link building strategy
  • Provide recommendations for technical and UX changes into web change cycle
  • Educate and influence internal stakeholders around SEO
  • Monitor trends, SEO news and algorithm changes

Required experience

  • Minimum 3 years’ experience in a similar digital marketing role
  • Google Analytics and Search Console expert
  • Proficient user of SEMrush, Ahrefs, Screaming Frog, Moz or similar tools
  • Experience using CMS platforms to publish content and carry out on-page optimisations
  • Understanding and knowledge of UX best practice is required
  • Experience in the travel sector is advantageous

Personal Values

  • Analytical
  • Passionate
  • Solution-focused
  • Deadline driven
  • Detailed
  • Approachable
  • Enthusiastic

How to Apply

If you possess the experience, attitude and passion to make a real difference to our business, then please complete and submit the application form, your CV, current remuneration package and a short summary of why you would like to work for the UK's leading luxury specialist to:

Download the application form here.

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