Established in 1974, we pioneered the concept of luxury travel in the UK. Over 40 years later we remain privately owned and our unrivalled experience and close relationships with the world's finest hotels mean the Inspiring Travel Company can tailor trips across the world to suit your unique needs. Though we’re now a worldwide tour operator and part of a travel group featuring seven travel brands, we will always be connected to our business’s history, which started in the 1970s in Barbados…
Our business began in Chester, where our HQ remains to this day. Founder Drew Foster fell in love with the 'Platinum Coast' of Barbados and this was where he began sending discerning clients. Things blossomed from there. The business expanded under the name ‘Caribbean Connection’, serving the burgeoning market for those Brits who wished to travel beyond Europe for their holidays. Always a pioneering force in the travel industry, we were even one of the first UK tour operators to charter Concorde flights to Barbados. Twenty years later, Drew Foster himself piloted innovative sports tours, taking cricket fans to watch West Indies Test matches, coupled with luxury accommodation and sensational hosting. Today that bright idea has become a company of its own; ITC Sports Travel.
Over the years there have been a few ‘reinventions’ of our brand. ‘Caribbean Connection’ was the starting point but as we expanded to offer luxury holidays throughout the world, we evolved to become Classic Connection and then ITC Classics and after that ITC Luxury Travel. As the global market develops we continue to move forward and innovate and so in 2017 we took on our new name; the Inspiring Travel Company.
While our unerring commitment to quality and the highest levels of service has never wavered, plenty more has changed over our 40 years in the business. ITC Sports Travel was joined by Horse Racing Abroad, and Chester travel agents Deva Travel became part of our prestigious travel group. Then 2015 saw the acquisition of an entirely new travel group, bringing Western & Oriental, Regent Holidays, Rainbow Tours and Villa Select under the ITC Travel Group banner. This truly diverse portfolio is something we are proud to be a part of and was the master plan of the Inspiring Travel Company’s CEO Jennifer Atkinson.
Jennifer became Chief Operating Officer of the then ‘ITC group’ in 2009, and was quickly promoted to CEO following the sad and sudden death of our founder Drew Foster, a figure whose vision and passion for luxury travel lives on in the company today. At a difficult time for the company, financially and otherwise, Jennifer’s passion and drive began to turn things around, building the Inspirational Travel Company and wider ITC Travel Group that you see today.
Following the acquisition of the Western & Oriental Travel Group, there were plenty more exciting developments to come. In the summer of 2016 the Inspiring Travel Company was featured front-and-centre in the BBC2 documentary, 'The Millionaires' Holiday Club', showcasing the world’s more exclusive and decadent luxury holidays. The same year NorthEdge Capital gave its backing by investing in a majority stake to support the business to deliver on planned investment in: IT, management, staff, product and customer service.
With over 40 years of history and experience behind us we still believe that this is just the beginning for the Inspiring Travel Company and the ITC Travel Group as a whole. Why not be a part of our continuing journey?