A word from our CEO

Jennifer Atkinson | 19 Jun, 2016

I have been blown away by the positive feedback we've received at ITC following the airing of The Millionaires' Holiday Club. Saying 'yes' to this whole process was a risk, and it took a lot of courage for us to make that decision, but I hope you'll agree that the end result was well worth it.

It was so fantastic to see some of the world's most beautiful destinations and luxurious hotels showcased on screen, but for me the real highlight was seeing the passion and drive of our amazing staff. The team at Inspiring Travel Company is made up of ordinary, hard-working people who are passionate about delivering truly extraordinary experiences and I feel that this commitment to excellence really shone through. I hope too, that you felt the sense of fun, humour and genuine warmth that creates an atmosphere of positivity and success throughout the ITC family.

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As CEO at Inspiring Travel Company, I have a real focus on creating opportunities and nurturing talent. Katie, who featured in Friday's episode, is one of our many successful staff who started out as apprentices or students. It's important to me that I'm able to create an environment that harnesses people's potential and gives them the life-changing luxury travel experiences that I have been fortunate enough to enjoy. Of course, we've already have a flood of enquiries since the programmes aired, with over 100 CVs submitted alone.

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I am also very proud to have our head office in Chester, and to have created an inspiring work environment over many years. You may not have seen the most 'plush' or glamorous areas in our HQ during the documentary, but rest assured it is a space we can all be proud of!

Moving forward, I'm excited to continue on with the momentum the BBC Two show has given us. Although our esteemed clients were already familiar with our brand and values, Inspiring Travel Company's name is now known by a much wider audience, one who I hope have seen how hard we work in a difficult market to make each and every holiday - whether a millionaire's booking or not - deliver the 'wow factor' alongside outstanding value.

Last but not least, I'd like to say another public thank you to our clients for being so enthusiastic about allowing the team to film their luxury holidays. It was important to us that we only featured clients who were as open to the idea as we were, and I'm pleased to say that they have shared with me that they genuinely enjoyed the whole experience. That said, it's worth mentioning that our business relies on discretion, which is why you didn't hear me or any of our team name any of the other clients who book with us. Your holiday time is for you, and it will always remain that way unless you tell us otherwise.

Do you have any thoughts or feedback you wish to share? If so, I would love to hear from you. You can tweet me @JenniferCEO_ITC or contact us online. I look forward to connecting with you and I hope you feel inspired to book your next escape with the Inspiring Travel Company Group.

Many thanks,

Jennifer Atkinson


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