Inspiring Travel Company merger brings 1,500 hotels into global collection



Inspiring Travel Company | 6 Jun, 2018

We’re delighted to launch the all-new Inspiring Travel Company website, created following the merger of our Western & Oriental tailor-made and experiential travel product into our Inspiring Travel Company flagship brand.

Whether you fly and flop, or explore a lot…

Announced on the 6th June 2018, this move will strengthen our company’s position as a leading provider of both luxury beach and tailor-made, multi-centre holidays and is the latest development in the ITC Travel Group’s planned brand strategy.

“I’m excited to announce this next phase in our brand strategy,” said Jennifer Atkinson, who has recently stepped up from the position of CEO to the role of Chairman at ITC Travel Group. “The merging of Western & Oriental with Inspiring Travel Company will bring an extraordinary level of choice for our clients, offering our broadest ever selection of holidays under one banner and really setting us apart from the crowd.”

With full staff retention, our agent partners and valued clients will continue to liaise with their trusted destination specialists who bring a wealth of expertise and personal insight to every booking.

Newly-appointed CEO Mal Barritt, who joined the business from Destinology in September 2017 as Chief Operating Officer, has jointly led the merge with Jen Atkinson.

Broader choice than ever before, truly living up to our name

“It’s an exciting time for me to be taking the helm at ITC as we further strengthen our range of product and continue to invest in and grow our exceptional teams in Chester, London and beyond,” he said. “Tailor-made travel has been one of our strongest growth sectors in recent years and as the trend for the experiential increases and concepts of ‘luxury’ and ‘adventure’ cease to be mutually exclusive, it’s a logical next step for us to present our clients with an increased range of holiday options under our flagship Inspiring Travel Company brand.”

“We have years of experience in both the luxury beach and tailor-made travel sectors, and combining this expertise into one brand gives us a unique position in the market,” Jen Atkinson added. “Clients can now contact our super-talented and experienced team of destination experts whether they’re after an exclusive getaway to a private Caribbean island, a cultural journey around India, a resort in Greece with exceptional childcare or a cowboy experience on an American ranch. Inspiring Travel Company will present clients with a broader choice than ever before, truly living up to its name. What’s more, we remain totally committed to delivering our renowned hallmark of personalised, bespoke service for every client; meaning clients will enjoy an entirely custom-made travel experience wherever in the world inspires them.”

A global portfolio of holiday inspiration

The newly-expanded Inspiring Travel Company continues to offer its renowned, hand-picked selection of high-end resorts and exclusive travel in regions such as the Caribbean, Europe and the Indian Ocean, with the integration of Western & Oriental bringing in specialist knowledge of tailor-made travel to places like India, the USA and the Far East. Recently introduced destinations such as Latin America, Canada and the Philippines will continue to be developed and there are plans to launch comprehensive programmes to new areas including Japan, Australia, New Zealand and the South Pacific over the coming year. As well as this, the Inspiring Travel Company offers cruise, ski and more bespoke requirements such as private jet travel.

Our portfolio of hotels has now increased almost 200% to over 1,500 across the world; plus for the first time, Inspiring Travel Company clients are being offered a choice of almost 300 tailor-made touring and multi-centre itineraries to inspire their next holiday or adventure.

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