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Inspiring Travel Company: the new name for ITC Luxury Travel

Jennifer Atkinson | 5 Jun, 2017

I’m delighted to announce the new name for ITC Luxury Travel…Inspiring Travel Company.

After months of work behind the scenes, we hope you’ll share in our excitement at the re-birth of our long-standing and well regarded brand, a change which I know will strengthen our business and ensure we remain the go-to British tour operator for luxury holidays.

I’ve always believed in a simple philosophy… ‘if you’re not moving forwards, you’re moving backwards’, and thankfully for me, this was a mantra I shared with ITC’s founder when I joined the business in 2004. It’s been this mission to always strive for better, and to keep our business forward-thinking in a world of fast-paced change, that has ensured we’ve been one of the UK’s leading luxury tour operators for more than four decades.

We pride ourselves on being travel trendsetters; a position augmented in 2015 by ITC’s buy-out of Western & Oriental, Rainbow Tours, Regent Holidays and Villa Select, which has formed a truly global offering within one group. This means we have all we need to transport our clients to every corner of the globe in the ultimate style, via a seamless, bespoke and dedicated travel concierge service.

Since 1974 we have expanded from our core luxury holiday product of ‘Caribbean beach’, and while we will always remain experts in those glorious islands, we now offer incredible choice. When you travel with us, the world is quite literally your oyster; from a weekend city break in Europe to a month-long cruise in the Caribbean; or from island hopping in the Maldives to a private jet to French Polynesia.

Because of all this, and having spoken to many of you, we decided we needed a new name which would emulate the sheer variety of travel choice we offer, a name which was truly reflective of what we do. Over the years, I’ve often been asked what the abbreviation ‘ITC’ stands for, so we decided to give fresh meaning to International Travel Connections, whilst also capturing our worldwide portfolio.

I am therefore excited to tell you of the new name for our core business within the ITC Travel Group…no longer ITC Luxury Travel, but the:
Inspiring Travel Company.

Our new catch-line – ‘Experts in the Extraordinary’ – is our promise to you as your ultimate travel concierge and the creators of your holiday aspirations.


Travelled with us before?

To celebrate the launch of our new name we would like you to post your favourite photo from your travels with us, and in return you could be in with a chance of winning a GoPro Hero5 4K Ultra HD Camera worth £400! Simply use the hashtag #myinspiringtravels along with our Twitter (@ITCTravel) or Instagram (@InspiringTravelCo) handle. The winner will be drawn on 31st July 2017 and notified thereafter.

The new name follows a consultation process which included sourcing the opinions of key travel agent partners, stakeholders and customers for their insights into each brand. Our parent company has been re-christened ITC Travel Group to better represent the breadth of trip styles, product and destinations offered across the complete group of tour operators.

A new strapline – ‘Experts in the Extraordinary’ - is being employed group-wide to unify the sister companies. Although we specialise in different styles of travel, the common thread that binds our brands are the expert staff who offer exceptional levels of personal service and knowledge to customers, agents and suppliers; fully tailor-made trips to suit the individual traveller; and access to the most exceptional experiences, whether that’s in the realm of ultra-luxe or pioneering destinations such as those offered by Regent. Experts in the Extraordinary is a philosophy we deliver on every day as the ultimate travel concierge.

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