Although Mallorca's magnificent coastline is its greatest asset, Palma, the island's capital, offers world-class art museums and a fascinating historical heritage.
On Mallorca's west coast, Deia, Valldemossa and Port de Soller are situated within an area of natural outstanding beauty which combines to provide visitors on a luxury Mallorca holiday with inspiring views and cultural experiences.
Northern Mallorca has a mix of interesting towns and beach resorts. This mountainous region is a step back in time to the Mallorca of yesteryear, with traditional Mallorcan culture in quaint rural villages. Pollenca is a picturesque old town, while the port retains much of its natural charm and there are intimate sandy coves nestled between mountains at Cala San Vicenc and Formentor.
For sporting types, try golf, cycling, sailing, and windsurfing. And, from gentle walks on sandy beaches to the more challenging terrain of rugged mountains, both ramblers and nature lovers are well served.